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Marketing mix for event planning business

While events make up more than one-quarter of an organization’s total marketing spend, this channel is too often cast aside as standalone programs. MARKETING PLAN FOR EVENT MANAGEMENT COMPANY Case: Clubworks LAHTI UNIVERSITY OF APPLIED SCIENCES Degree programme in International Business Thesis Spring 2013 Nguyen, Nhat Anh Quang Lahti University of Applied Sciences Degree Programme in International Business NGUYEN, NHAT ANH QUANG: Marketing plan for event management company Case: Clubworks Bachelor’s Thesis in International Business,64 pages Spring 2013 ABSTRACT This thesis provides a strategic marketing plan for an event management company, which represents service business organizations. An effective marketing strategy will help you to define the overall direction and goals for your marketing.

Marketing mix for event planning business

Marketing mix for event planning business

If you have an event planning business (or planning to start one), here are 10 ideas on how to market your business and get clients: 1. Some will give their overflow work to their subcontractors or they may even ask you to work with them on their projects. The mix section of your marketing plan concentrates on strategies and tactics used to achieve the plan.

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  • Over time, Booms and Pitner added three extended ‘service mix P’s': Participants, Physical evidence and Processes, and later Participants was renamed People. Partners: Hubspot looks to form partnerships with major media companies such as and Google plus local partners including Smart Inshts who it is collaborating with on research in Europe.


    Marketing mix for event planning business

    Marketing mix for event planning business

    Marketing mix for event planning business

    The marketing mix is a familiar marketing strategy tool, which you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. The 7Ps model was devised by and published in 1960 in his book Basic Marketing. The 4Ps were desned at a time where businesses sold products, rather than services and the role of customer service in helping brand development wasn't so well know.

    Marketing mix for event planning business

    For information on how to do this, read the article How to Work with Competitors. Find organizations in your area that conducts a lot of events and seminars, and offer to arrange it for them. QUOTES WITH DIALOGUE IN ESSAYS The importance of marketing mix is often overlooked in strategy.


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